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There's a new term spreading around the internet marketing circles. It's called 'Viral Marketing', and it's spreading faster than the flu. The idea is marketing like a virus. You inject the virus into the 'host' (aka the internet), and it duplicates itself without further effort on your part. In the internet marketing arena, Viral Marketing involves giving stuff away. Most marketers give away eBooks (electronic books) that have a few pages of valuable information. The books are absolutely free and the information is supposedly valuable enough that they encourage you to give the books away free at your website, and so on and so forth. Bards have been doing this for centuries on a smaller scale. That's where the whole idea of the 'hook' came from. We play a song that sticks in our listeners' minds. They learn the song and share it with their friends. The traditional folk genre is rampant with music that was for the primal form of Viral Marketing. In the past century, there was a mutation on the original virus. It took the form of Records, 8-Track, Cassettes, and CDs. All have been very effective at infecting the populace. That's where we have already started your Viral Marketing campaign. But the real infection will begin next week. Article by Marc Gunn of The Bards Crier. Marc has helped 1000's of musicians make money with their musical groups through TheBards Crier and the Texas Musicians Network. Now you can get personal advice by visiting http://bardscrier.com for FREE "how-to" music marketing assistance. No time to visit the site? Subscribe to The Bards Crier.com distributed weekly for Free: mailto:subscribe@bardscrier.com |
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